Build QR

App Store QR Code Generator

One QR code, two app stores. Auto-routes iPhone users to the App Store, Android users to the Play Store, and desktop users to a fallback URL of your choice.

Link to your app on iOS and Android with one QR code. Scanners are redirected to the right store for their device.

Content Details

Static QR codes encode one URL. Provide both URLs for smart device routing — that requires a dynamic QR code with a free account.

Design Options

Background Color
PRO

How an app store QR code works

An app store QR code holds three URLs: your iOS App Store link, your Google Play Store link, and a fallback URL (typically a landing page) for desktop scanners or platforms you don't have an app for. When someone scans the code with a phone camera, the Build QR redirect classifies the device from the user-agent and forwards to the correct store: iPhone → App Store, Android → Play Store, anything else → fallback. This is the only QR content type in this set that requires the Build QR redirect layer to function — there's no native iCalendar or vCard-style standard for "route by device." The codes are always dynamic by design, which means they automatically include scan analytics: how many iOS vs Android vs desktop scans you got, where they came from, and when.

When to use an app store QR code

Use an app store QR code wherever you want to promote a mobile app without splitting your campaign into separate iOS and Android materials. One image, one print run, one analytics view — the routing happens in the redirect.

  • →App launch campaigns — posters, billboards, in-store displays.
  • →Onboarding inserts in packaging — auto-route the buyer to the right store.
  • →Conference booths and trade-show signage — visitors get the right install link.
  • →Print ads and magazine spreads — one QR per ad, both platforms covered.
  • →TV-screen displays in stores or stadiums — single QR for the entire audience.

Need to update this later?

App store QR codes are dynamic by default — the device routing requires a redirect layer. That means every app store QR code automatically includes scan analytics: how many iOS vs Android vs desktop scans, where they came from, when they spiked. Sign up for free to manage your app store QR codes and see the analytics in your dashboard.

See dynamic QR generatorSee analytics

Related QR generators

URL QR GeneratorWiFi QR GeneratorvCard QR GeneratorEmail QR Generator
FAQ

Frequently asked questions

How does the device detection work?
The Build QR redirect server reads the user-agent header from the scanner's HTTP request and classifies it: iPhone/iPad → iOS, Android phones/tablets → Android, anything else → fallback. The classification is deterministic and happens in under a few milliseconds; the user never sees an intermediate page.
What if I only have an iOS app or only Android?
Leave the missing platform empty and Build QR routes that platform to your fallback URL — typically a "coming soon" page or a sign-up form. When the missing app ships, update the QR code in your dashboard to add the new store link; the printed QR keeps working.
Can I track iOS vs Android scans separately?
Yes — the dashboard shows scan counts by device class (iOS, Android, desktop), plus geography and time series. This is one of the most valuable analytics views: you see exactly where each platform's audience is engaging and can tune the campaign accordingly.
What does the fallback URL do?
It catches everything that isn't an iOS or Android phone — desktop browsers, tablets running other OSes, smart TVs, and any unknown user-agent. Typically it's a landing page that mentions both apps or asks the user to come back from a phone. You can also use it for desktop-specific signups.
Do I need to host a redirect myself?
No — the Build QR redirect handles it. You get a unique short URL (build-qr.com/qr/...) baked into the QR code; we host the redirect, run the device classification, and forward to the right store. Hosting and rate-limiting are included; no infrastructure on your end.
Is the app store QR generator free?
Free tier gives you one app store QR code with basic analytics (30-day retention). Starter ($6/mo) and Pro ($15/mo) tiers raise the dynamic QR limit to 25 and 150 respectively and unlock full analytics with 365-day retention. All app store QR codes are dynamic by design because the device routing requires the redirect layer.
Can I A/B test different fallback pages?
Yes — change the fallback URL anytime from the dashboard. For genuine A/B testing, generate two app store QR codes pointing to different fallbacks and compare scan-to-conversion rates from each placement.
What happens if Apple or Google change their store URLs?
Update the iOS or Android link in your dashboard; the printed QR keeps working. The redirect layer is the abstraction — the printed code never has to change, only the destination behind it.

Need to update the link later?

Static codes bake in the destination forever. Dynamic QR codes let you change where the code points without reprinting. Start free with one dynamic QR included.

Create Free Account